Launched in summer 2025, the global Prince | Smiley collaboration was born from a shared ambition: to bring more fun, colour and optimism back to tennis.
Designed as a genuine bridge between performance and lifestyle, this exclusive collection was initiated by Groupe Magellan, Prince’s European licensee, and marks a unique encounter between two icons: Prince, a historic leader in racquet sports, and Smiley, a universal symbol of positivity for more than 50 years.
Under the “Break & Smile” signature, the collection boldly rewrites the codes of the court. It includes a full range of racquets, bags, accessories and apparel, each crafted with particular attention to design, feel and graphic detail.
More than a simple product collaboration, Prince x Smiley embodies a new way of experiencing tennis: freer, more joyful, more expressive. It targets both core enthusiasts and new entrants to the game, at the crossroads of sport, fashion and pop culture.
Colourful, committed and radiant, this collaboration sets the tone for a more open, vibrant game of tennis – and above all, a game played with a smile.
