Licensed for the Prince brand since 2018, Groupe Magellan oversees the development of the iconic “P” across the European territory.
From range strategy to international collaborations, we enhance Prince’s visibility among specialists, distributors and major sports retailers, with a clear ambition: to establish the brand as a long-term reference in racquet sports in Europe.
We distribute several leading international brands in racquet sports, with adidas playing a key role in our portfolio.
Multi-year distribution agreements enable us to anchor these product ranges firmly in the French market (including overseas territories), in the service of our specialist partners, retailers and clubs.
Since 1995
We are pleased to announce that Lucas Pouille, world-class athlete and former ambassador of the Prince brand, for which the group holds the European licence, is joining the share capital of Groupe Magellan.
En savoir plus
When it comes to support and stability the adidas Barricade sets the standard and has been one of the most popular high performance hard court shoes for the past 20 years.
En savoir plus
The adidas Padel 2026 range brings together cutting-edge technologies to deliver power, control and customization for demanding players. Endorsed by top athletes and available in most specialist retailers in France, it stands out as a highly visible and essential reference on the market.
En savoir plus
Prince unveils RIP, a new racquet franchise designed for players in search of unapologetic power and modern feel on court. Built around two lines : Ripcord and Ripstick. The RIP franchise combines a trendy, dynamic design with all the technical know-how of the American brand.
En savoir plus
From 20 May to 9 June 2024, our teams were once again on site in Paris for Roland-Garros, operating the adidas boutique within “La Grande Boutique” and showcasing the dedicated Grand Slam collection to more than 675,000 spectators.
En savoir plus
Launched in summer 2025, the global Prince | Smiley collaboration aims to bring more fun, colour and optimism back to tennis. Conceived as a true bridge between performance and lifestyle, the collection is driven worldwide by Groupe Magellan, Prince’s European licensee.
En savoir plus
Groupe Magellan and adidas Padel have renewed their partnership for several more years, confirming a shared ambition to drive performance and innovation in the world of padel.
En savoir plus
