France Distributor Robin Soderling

Robin Söderling is a former Swedish professional tennis player on the ATP Tour.

When asked which was the best tennis ball he ever played with during his career, he realised there wasn’t a single ball that truly stood out. As a newly retired yet still passionate tennis player, he decided to develop his own ball – one he could proudly call the best he had ever tested: a ball that makes no compromise between quality, durability and feel.

After months of work and lab testing, Robin and his team brought this ball to market – the first ball developed by a pro player who knows exactly what is expected at the very highest level.

He then created an innovative string and a premium overgrip, products now widely used on the ATP Tour.

All this is delivered in packaging that clearly sets the brand apart, echoing the clean, minimalist design codes of Scandinavia.

For several years, Groupe Magellan has overseen the distribution of the Robin Soderling brand in France.