France Distributor Adidas Tennis

The German sports-equipment giant was founded in 1949 by Adolf Dassler. A strong all-round athlete - accomplished in skiing, football and tennis - he transformed his passion for sport into a business and a lifelong vocation.

The three-stripes brand became a pioneer and long-standing leader in performance products for athletes, and is today one of the most recognised sports brands worldwide.

adidas sponsors major sports organisations and many top-level athletes across multiple disciplines. In tennis, this includes the American player Stan Smith, whose name has been given to one of the brand’s most iconic models since 1964.

adidas has worked with leading figures in music, art and fashion. Each collaboration injects fresh energy and creativity into the brand. adidas Tennis is no exception. Some of the most memorable adidas Tennis collections have emerged from partnerships with Stella McCartney or Pharrell Williams, Parley and more recently the Y-3 collection.

This collection was designed using recycled plastics collected from beaches before they reached the oceans.

Groupe Magellan is the official distributor for adidas Tennis in France - a key role in ensuring a strong presence in-store for apparel and footwear that combine style and performance.