We brand your sports

Since 1995

We develop strong, credible brands in racquet sports, working closely with players and specialists across France and Europe.

We Brand Your Sports

Since 1995

We support clubs, retailers and pure players who bring tennis, padel and pickleball to life every day.

We Brand Your Sports

Since 1995

We bring to life collections designed for the court, worn by players and showcased in leading points of sale.

Licence

Licensed for the Prince brand since 2018, Groupe Magellan oversees the development of the iconic “P” across the European territory.

From range strategy to international collaborations, we enhance Prince’s visibility among specialists, distributors and major sports retailers, with a clear ambition: to establish the brand as a long-term reference in racquet sports in Europe.

Distribution

We distribute several leading international brands in racquet sports, with adidas playing a key role in our portfolio.

Multi-year distribution agreements enable us to anchor these product ranges firmly in the French market (including overseas territories), in the service of our specialist partners, retailers and clubs.

Licensee - Distributor

Since 1995

30years

10brands

4,000sq. m of space

26covered countries

News

Prince unveils RIP franchise

Prince unveils RIP, a new racquet franchise designed for players in search of unapologetic power and modern feel on court. Built around two lines : Ripcord and Ripstick. The RIP franchise combines a trendy, dynamic design with all the technical know-how of the American brand.

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Groupe Magellan at Roland-Garros

From 20 May to 9 June 2024, our teams were once again on site in Paris for Roland-Garros, operating the adidas boutique within “La Grande Boutique” and showcasing the dedicated Grand Slam collection to more than 675,000 spectators.

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Le Groupe Magellan à l'initiative de la collaboration mondiale Prince | Smiley

Prince X Smiley goes global

Launched in summer 2025, the global Prince | Smiley collaboration aims to bring more fun, colour and optimism back to tennis. Conceived as a true bridge between performance and lifestyle, the collection is driven worldwide by Groupe Magellan, Prince’s European licensee.

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adidas padel X Groupe Magellan – the story continues

Groupe Magellan and adidas Padel have renewed their partnership for several more years, confirming a shared ambition to drive performance and innovation in the world of padel.

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Any questions?

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